Visioneer is a branding proposal for one of Panamanian logistics startups. The goal was to create a new, modern identity to position them in the top 10 brands in Panama and support expansion into other Central American markets.
I designed a minimalistic, meaningful logo featuring simple, curving arrows extending from the center. These arrows clearly define the logistics market and subtly imitate the shape of a box.
The identity is sharp and modern, dominated by a color palette of orange, white, and dark gray with friendly typography. The orange provides energy, and the gray ensures professionalism.
To launch the project, I fully implemented the brand across key touchpoints, including trucks, cars, merchandise, and social media templates.
