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Service
Visioneer is all about moving things forward – think transportation, transit, and logistics. This brand needed an identity that not only looked sharp but also truly spoke to its global reach and commitment to efficient service.
This project was all about building Visioneer's visual identity from the ground up. We came up with a dynamic logo: arrows pointing to global transport, and a stylized "V" for Visioneer built into a 3D package shape. We set clear guidelines for how the logo should be used, including safe zones and precise spacing for balance. The color palette was carefully chosen, along with a type system, to give the brand a unified and professional appearance across the board.
