Snacks Lovers is a leading supplier of popular American snacks in Panama. This project focused on creating a brand identity that captures the feeling of sweetness, love, and instant craving that their delicious products bring to customers.
The logo itself is a playful conversation between 'Snacks' and 'Lovers,' where the 'o' transforms into a lollipop—a sweet nod to the variety of goodies offered. This design connects on a gut level, evoking that immediate desire for something delicious.
The logo is highly adaptable. Its black and white outline ensures it pops on any background for consistent impact. A strong blue acts as the anchor in the color story, providing stability, while the friendly, curved Rubik font keeps the look modern and easy to read.
The brand guidelines build consistency and strength, ensuring the brand stays on top in Panamenian market. This includes a clear Instagram strategy, where a consistent visual feast makes their social media instantly recognizable as their digital candy store.
