Mexi Munchies is a Panamanian boutique social media store offering a wide variety of authentic Mexican snacks, from chamoy liquids to unique, crazy-flavored candies.
The task was to create a creative logo and to develop a strong Mexican vibe identity that clearly communicates their products and builds brand awareness.
To achieve this, i designed a playful core concept of a mariachi-inspired lollipop. This combination of a sweet treat and a traditional Mexican symbol directly and memorably represents the essence of Mexi Munchies.
The final visual identity is vibrant and engaging, ensuring that the brand successfully brings the unique, colorful tastes directly to the Panamanian, Mexican tastes geeks.
