Hokofast is a personal concept project for a smart, AI-powered mobile application dedicated to extended shopping lists.
The visual identity is built around a character-based logo, a minimalistic shopping bag with friendly eyes and a smile. This gives the brand a friendly, daily vibe and opens up huge opportunities for creative marketing and engagement.
The app itself features a clean and well-thought-out interface. I focused on creating a design that is fully interactive, friendly, and extremely easy for any user to navigate.
Ultimately, the goal was to simplify the shopping process. By making it less of a chore and more of a collaborative and friendly experience, Hokofast helps groups easily manage shared lists and expenses.
