Griffin Airways is a personal project where I created a brand identity for a high-quality, mid-luxury airline. The concept is rooted in the Baltic region, with its heritage and design inspired by West Pomerania.
The logo is minimalist but holds a lot of meaning. It's a griffin's beak designed to also look like an airplane engine—a tribute to both history and modern technology. The clean, sharp shapes are meant to build trust and show professionalism.
I defined the brand's complete visual identity and then brought it to life by creating clear visual guidelines. I applied the design to various mockups like banners, uniforms, and merchandise to ensure a consistent and strong brand presence.
Finally, I designed a full UI kit for the brand. This includes a responsive website, an app, and even the onboard entertainment system. The entire project focuses on building an experience that feels accessible, high-quality, and trustworthy.
