Detalles is a small, Panama City-based company specializing in handcrafted gifts and printing. They needed to completely redefine their brand identity and public perception.
I designed a minimalistic logotype that mimics a handwriting typeface while remaining accessible and highly readable. The design is fully scalable, keeping its unique, detailed core across all sizes.
The logo is perfectly exposed with a distinct color palette of specially toned yellow, cream, black, and white. This combination is creative, unique, and highly functional.
The overall project successfully elevated their brand, clearly communicating their focus on creativity, uniqueness, and high-quality handmade products in the gift market.
