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Book-up is an application concept dedicated for all kind book lovers. The logo, brand visuals, and UI assets/kits were designed with a modern, minimal, yet grounded, friendly, and youthful style.
The logo features strong, characteristic book contours, which we paired with a classic font to resonate with the market and build clear associations. A youthful and friendly color scheme of white, orange, and dark gray contributes to the feeling of a modern, welcoming, and cozy library with a timeless offering for everyone. The UI style emphasizes a modern aesthetic with a strong focus on accessibility and clarity, utilizing custom icons and interactive features to deepen user engagement and immersion in their reading.
