Acla is a personal project born from the desire to create a sportswear brand that embodies the values I hold dear for Panama: authenticity, quality, and pioneering spirit.
The name "Acla" is a tribute to Panama's heritage, representing the country's first European settlement. It honors the pioneers who pushed boundaries and ventured into the unknown.
The logo of Acla is based on strong, stable letterforms that symbolize a commitment to quality and the unwavering dedication needed in any athletic pursuit. This foundation is balanced by dynamic patterns within the letters, which capture the speed, movement, and energy of sports. This design tells the brand's story at a glance, connecting its historical roots with its athletic purpose.
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This project includes the design of the brand's first collections for gym and padel, brought to life through a combination of tailored manual sketches and AI tools to create a powerful and accurate visual narrative ready for use.
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